Braze City X City: Multi Day Event Coverage and Customer Testimonials

The Commercial Challenge
Having worked with Braze's events team the previous year, we were brought back to deliver video coverage for their 2026 City X City conference in London. The brief covered two distinct outputs: full event coverage from set-up through to the live day, and a series of customer testimonial interviews with senior marketing and CRM leaders from brands including TUI, Utility Warehouse and Legal & General. On top of this, same-day edits were required so the client had content ready to use immediately, and the whole project ran across three time zones, with the events agency based in Australia, the Braze team split across Canada and the US, and our crew in London.

Our Strategic Approach
We ran the project as a single, coordinated production rather than two separate jobs. One crew captured the build and atmosphere of the event itself, while a second focused entirely on the testimonial interviews, giving each strand the dedicated attention it needed without compromising on either. To keep the client moving fast, we turned around same-day edits on the final bump-in day and the event day itself, so they always had ready-to-post content in hand before our crew had even left the venue. Feedback on the wider edit came from several directions at once, event and brand leads, individual customers signing off their own clips, so we built a process that could absorb all of it without becoming the client's problem to manage.

The Deliverables
• A mixture of landscape and portrait video assets covering the full event, from bump-in to close
• Same-day edits delivered on the final bump-in day and event day, giving the client immediate, ready-to-post content
• A series of edited customer testimonials with marketing and CRM leaders from brands including TUI, Utility Warehouse and Legal & General
• A supercut combining highlights from across the event
• A dedicated hype video built from candid customer moments
• A bespoke colour grade, converted into a shareable LUT so the client's in-house editor could match our look on their own cuts
• Raw footage handover and full production support throughout

The Production Reality
This was a three-day shoot at Olympia, covering two bump-in days and the event itself, with the testimonial interviews filmed alongside the main coverage on the final day. Same-day edits had to be turned around on-site so the client could post while the event was still live, adding real time pressure to an already busy shoot. Once in post-production, feedback came thick and fast from multiple stakeholders across three continents, event leads, brand leads, individual customers approving their own footage, and we simply got on with each round without needing it chased. When a supplied graphics file turned out to be corrupted partway through, we sorted it ourselves rather than turning it back into a problem for the client. When the brand team wanted their own editor to replicate our colour grade, we converted our manual grade into a custom LUT and sent it straight over. Small things, but they add up to a client who can hand a project over and trust it gets done.

The Commercial Outcome
The final assets gave Braze a flexible library of event and testimonial content, from same-day social cuts to a polished supercut and hype reel, used across their sales and marketing activity following the event. Beyond the finished films, the real proof point is the relationship itself: Braze's events team came back to us for a second year running, and the project ran across three continents and multiple rounds of stakeholder feedback without ever needing to be micromanaged from their end.