DeWalt: Workwear in the Real World

The Brief
DeWalt came to us to capture a full range of workwear products for use across their website, social media, and print catalogues. They were looking for photography that felt authentic and tough, showcasing tops, trousers, shorts, boots and trainers in real environments. They also wanted a partner who could manage the entire shoot, not just turn up with a camera.

Our Approach
We produced the shoot end to end. That included sourcing a suitable construction site location, securing three models, and managing logistics throughout. The creative approach was simple. Capture the product in action. We focused on real movement, natural-feeling light enhanced with studio flashes, and framing that felt clean but rugged. It needed to feel like DeWalt. No fuss. Just solid content.

What We Delivered
• On-location product photography of the full workwear range
• Shoot production including model and location sourcing
• Two professional photographers on site
• Full gallery of imagery for web, social and catalogue use

Behind the Scenes
The client joined us on site, and the energy on the day was great. We originally planned for two models, but one turned out to be a smaller fit than expected and some of the tops didn’t land quite right. Rather than compromise, we arranged for a third model to join us that afternoon. The shoot carried on without disruption and we made sure the client left with everything they needed. No reshoot required. Just smart thinking in the moment.

The Outcome
DeWalt walked away with a complete set of product images that show their gear in action. The images are now being used across digital platforms and printed materials, with strong feedback from the internal team. The content speaks directly to the people who wear the brand every day, and that is exactly what it needed to do.

Why It Mattered
DeWalt is a household name and a brand we have huge respect for. Being trusted to lead a shoot like this from start to finish was a great opportunity. It also meant working with a brilliant team and creating content that felt right from the very first frame. Good people. Great brand. Solid results.

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