SMA UK: Delivering a Visual Strategy and Comprehensive Event Production for a National Charity

The Strategic Challenge
SMA UK required a trusted retained partner to document their vital community work and major milestones, including their highly anticipated fortieth anniversary weekend. The objective was to generate compelling, deeply human digital assets to drive fundraising, increase public awareness and support internal communications. They needed an agency capable of handling highly sensitive interviews while also executing large scale event coverage, bespoke motion graphics and comprehensive screen presentations for their major donor events.

Our Strategic Approach
We established a long term documentary partnership rooted in empathy and absolute professionalism. For their milestone fortieth anniversary, we acted as their complete in house creative department. Prior to the event, we curated archival footage, provided professional scriptwriting, recorded voiceovers and designed custom graphics to produce a powerful opening video sequence for the main stage screen. On location, we deployed a discreet documentary approach to ensure vulnerable individuals felt completely safe and supported while we captured authentic cinematic visuals.

The Deliverables
• Comprehensive two day photo and video coverage for their fortieth anniversary event
• Premium mini documentary production detailing the incredible impact of the charity
• Bespoke opening screen video featuring curated archival footage and custom graphics
• Full service pre production including scriptwriting and professional voiceovers
• Ongoing retained partnership for storytelling and fundraising photography

The Production Reality
Managing a complex two day accessible event requires meticulous logistical planning and deep emotional intelligence. Our team operated across multiple locations to capture everything from energetic outdoor activities to intimate conversations. We pride ourselves on creating a deeply supportive set environment where contributors feel entirely comfortable sharing their stories. The collaborative energy and trust built over multiple annual shoots allow us to consistently deliver exceptional content without ever disrupting the community experience.

The Campaign Outcome
The ongoing visual assets we produce are actively utilised across SMA UK marketing campaigns to secure essential donor funding and raise national awareness. The bespoke fortieth anniversary documentary and custom presentation videos successfully anchored their major weekend event, providing the charity with a formidable digital library to support their mission. We are exceptionally proud to act as the trusted creative extension for such a vital organisation.

Client Verdict
"Working with Dom and Sam at Novus Nine has been an absolute pleasure! They create compelling videos that really showcase the work we do at the charity SMA UK."
Lucy Delemos, Head of Development and Communications