PMI: Capturing a Culture of Innovation

The Brief
PMI got in touch to document one of their internal workplace events. The aim was to create a suite of high-quality stills that could be used across internal marketing, recruitment, and social platforms. They wanted to capture the energy of the space, the professionalism of the team, and the positive culture that defines their London office.

Our Approach
We focused on producing clean, modern photography that felt natural and warm. The brief was all about people in their element, not staged or overly formal. We worked with the flow of the day, capturing real moments that showcased the atmosphere, collaboration, and forward-thinking energy at PMI.

What We Delivered
• Full event coverage including breakfast sessions, presentations, and breakout moments
• Lifestyle imagery of the office in use
• Brand-aligned stills of teams engaging, moving, and working across different spaces
• Edited images delivered within 48 hours for immediate use

Behind the Scenes
From the moment we arrived, the PMI team treated us like part of the crew. The shoot was relaxed, friendly, and genuinely enjoyable. We worked across several office zones throughout the day and captured a wide variety of moments that brought the brief to life. Also worth noting, the coffee was next level.

The Outcome
PMI walked away with a versatile suite of stills ready to use across LinkedIn, internal platforms, and future campaigns. The quick turnaround helped them share key event highlights straight away, keeping momentum and engagement high. The images are already in use and more shoot days are in the works.

Why It Mattered
PMI is one of the largest and most recognisable companies in the world. Being invited to step inside and help tell a piece of their story was a proud moment for our team. It was a reminder that even in a global organisation, the most powerful thing you can capture is people.

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