Nice: Where Fashion Meets Canned Wine

The Brief
Nice approached us to reimagine how their products could be photographed. They didn’t want standard FMCG shots. They wanted something bold, creative, and totally unexpected. Their goal was to position their canned wine and new multipacks as this summer’s must-have accessory. Think fashion editorial, not food shoot. Clean backgrounds, beautiful styling, and visuals that felt aspirational without trying too hard.

Our Approach
We took their creative vision and built it into a full visual strategy. We developed a moodboard, pulled reference images from high-end fashion campaigns, and embraced direct flash and strong styling choices to elevate each shot. Every detail mattered. From accessories to colour palette to model casting, we made sure the cans felt as curated as a lookbook.

What We Delivered
• Full campaign photography for cans and multipacks
• Creative direction and styling
• Pre-production and planning support
• Studio shoot with model sourcing and coordination
• Campaign-ready imagery with clean space for copy and digital use

Behind the Scenes
The shoot took place in a London studio and brought together two models, multiple setups, and a lot of fun. We collaborated closely with the Nice team throughout the day. The vibe was relaxed, creative, and full of energy. Dom brought the fashion edge to set, and yes, we wrapped it all with a well-earned Wagamama's.

The Outcome
Nice walked away with a full suite of photography that feels true to their brand and visually different from everything else on the shelf. The content is already being rolled out across digital and marketing channels, and the team is thrilled with the results. The shots have already become a core part of their visual identity.

Why It Mattered
This was a dream brief. It let us push boundaries, combine fashion photography with product branding, and work with a client that trusted us creatively. Canned wine never looked so good. It was fresh, fast-paced, and genuinely fun from start to finish. We would do it all again tomorrow.

Testimonial
Working with Novus Nine was seamless from start to finish. From the very first call to receiving the final images, everything ran smoothly. The team took feedback on board, brought brilliant creative ideas to the table, and absolutely nailed the vision. Dom brought such energy and initiative on shoot day, even helping us capture more content than we originally planned. The final imagery exceeded expectations. Every shot looks incredible, even the clean product frames. The content has been easy to use, edit, and apply across our brand. Everyone is really happy with the results, and we cannot wait to work with Sam and Dom again. They are the dream team.

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