Handmade Kitchen Company: Scaling Luxury Brand Authority and Doubling Average Order Value

The Commercial Challenge
Handmade Kitchen Company crafts entirely bespoke luxury interiors for high net worth clients. They required an ongoing visual partner to capture their completed architectural projects across premium residential homes. The commercial objective was to elevate their digital presence so their marketing collateral matched the exceptional craftsmanship of their physical product. They needed a retained creative production house capable of replacing standard social media posts with high end cinematic visuals designed to attract premium buyers.

Our Strategic Approach
We deployed a meticulous and highly curated production strategy. Recognising that luxury buyers convert based on detail and aspiration, we focused on elegant lighting, smooth cinematic movements and sharp attention to architectural craftsmanship. We engineered a premium visual language that highlights the bespoke quality of their materials. Every angle is deliberately chosen to communicate exclusivity, lifestyle and ultimate refinement.

The Deliverables
• Ongoing retained partnership for premium still photography
• High converting cinematic video content for web and social platforms
• Authentic lifestyle visuals engineered to attract high net worth individuals
• Seamless on site collaboration and continuous creative direction
• Comprehensive corporate branding including professional headshots and process documentaries

The Production Reality
Operating as a long term extension of their marketing team allows for a highly collaborative set environment. The client directors are present on every shoot, fostering a deeply synergistic process. We bring immense positive energy and rigorous precision to every location, ensuring consistency and continuous creative evolution across all their property installations. This trusted partnership allows us to push visual boundaries and deliver flawless execution on every single bespoke project.

The Commercial Outcome
The ROI on this retained partnership has been transformative. By elevating their visual identity to a true luxury standard, the content now actively converts high intent online buyers. Their cinematic social campaigns consistently achieve immense reach, with individual videos surpassing three hundred thousand organic views. Most importantly, since implementing our premium visual strategy, the average order value for their bespoke kitchens has entirely doubled.

Client Verdict
"Novus Nine are absolutely amazing! We have worked with Sam and Dom for many years and I would recommend their services to everyone. They have done numerous projects for us which include taking photographs of our cabinetry and creating the most beautiful videos and reels. We have also used them for our head shots and videos of how we work and our processes. Sam and Dom are very professional and go out of their way for us on every project they do. Dom's energy on site and enthusiasm is a key attribute to this company and one of the many reasons we will continue to work with them. Thank you Sam and Dom, you have helped our business excel over the years and we look forward to working with you to create more stunning photography."
Billie Bridger, Design Director