Gü Desserts: Embracing the Cosy

The Brief
Gü Desserts approached us to help fill a gap in their content strategy. They had strong product photography and lo-fi social content, but no professional video assets that could sit proudly across Instagram, TikTok and beyond. They wanted something elevated but still relatable. The campaign was centred around their seasonal Hot Range, with a clear creative theme: Embrace the Cosy.

Our Approach
We worked closely with the Gü team to translate their brief into a series of indulgent, social-first video assets. We sourced the kitchen location, booked the shoot, and created a warm, tactile aesthetic that reflected both the luxury of the product and the comfort of the season. Every frame was crafted to show off the gooey interiors, rising steam, and spoon-in moments that define the Gü experience. We focused on storytelling that felt natural and sensory, all optimised for vertical social formats.

What We Delivered
• A series of short-form videos for Instagram and TikTok
• Hero content for Chocolate Melting Middle plus supporting reels for the full Hot Range
• Kitchen studio location scouting and booking
• On-set direction, full shoot production and post-production editing
• Seamless remote collaboration with the client on the day

Behind the Scenes
Although the client could not attend in person due to transport strikes, we kept communication smooth with real-time WhatsApp updates throughout the shoot. From foil peels to slow spoon breaks, we worked hard to bring the brief to life with a mix of technical precision and creative instinct. Every dessert was styled and shot with love. The kitchen smelled amazing too.

The Outcome
The Gü team were thrilled with the results. The content was delivered quickly, fully aligned with the brand, and ready to roll out across channels. It gave them the professional polish they were missing without losing the cosy, scroll-stopping energy they were aiming for. It hit the sweet spot between brand and bite-sized.

Why It Mattered
Gü is a brand we have long admired. Getting the chance to work with them on such a flavourful, creatively open project was a real highlight. It was the kind of brief that let us do what we do best. Smart production, thoughtful storytelling, and content that makes you stop, look, and maybe reach for a spoon.

What The Client Said:
'Working with Sam and Dom on behalf of Gü Desserts was a dream. From briefing to shooting and asset delivery, the whole process was smooth, professional, and stress-free. They were easy to communicate with, approachable, and enthusiastic, while always being reliable and efficient. What stood out most was how perfectly they struck the balance between studio-quality production and social-first content - our brief was executed flawlessly, and the final assets exceeded expectations. We’ve already had great feedback internally, and can't wait to use the content across our channels. Novus Nine are creative, professional, and a true pleasure to work with - we’d recommend them to anyone looking for a team who can deliver outstanding results with ease.'