The Oardinary Crew: Crossing an Ocean with Purpose

The Brief
The Oardinary Crew came to us with a bold mission. They are rowing 3,000 miles across the Atlantic Ocean in the world’s toughest endurance race. None of them had ever rowed before. They needed a complete digital presence to support their fundraising goals, attract corporate sponsors, and rally support around their story.

Our Approach
We wanted every visual to feel like a professional sports campaign. Powerful. Cinematic. Unified. From the start, we treated this like a team brand, not just a charity project. We worked closely with the crew to build a visual identity that reflected their energy and ambition.

What We Delivered
• Website design and development
• Full social content strategy and creation
• Headshots and lifestyle photography
• Training films and behind-the-scenes footage
• Documentary interviews
• Charity-focused storytelling

We planned and delivered everything in-house, becoming part of the crew’s extended team throughout their preparation.

Behind the Scenes
This crew brings high energy and good humour to everything. Filming their training sessions was a mix of grit and laughter. Seeing them tackle this challenge as complete beginners made the project even more inspiring. They went from zero rowing experience to preparing for a world record attempt. That journey has been nothing short of remarkable.

The Outcome
The crew now has a bold digital presence across web and social. The content is already helping them build an engaged audience, secure sponsors, and raise awareness for the charities they are rowing for. Their story is being shared, reshared, and remembered.

Why It Mattered
At Novus Nine, we believe the most powerful stories are often the most human. The Oardinary Crew is a perfect example of that. Ordinary people doing something extraordinary for causes they care deeply about. We are not just documenting a race. We are capturing a movement built on courage, charity, and connection.

What’s Next
This is only the beginning. We will be continuing to film, photograph, and support The Oardinary Crew as they approach the starting line. More stories, more moments, and more heart are still to come.